As a Realtor (R), I often get asked about professional staging services, particularly when a home is vacant. I get asked questions such as “How much does it cost? How much faster will my house sell? Can I get more money for my house if I stage it?” Below are some tips and things to think about if you are considering staging your home in Edmonton or Sherwood Park before you put it on the market!

Tip#1: Hire a professional Stager and request samples of their work – before and after. Professional Stagers receive extensive training on how to select and place furniture, artwork and accessories to make a room more visually appealing to buyers. A Stager can pick out the best assets of a home and use staging techniques to emphasize those features, while drawing the eye away from less desirable ones.

Tip #2: Start with a clean, well-maintained home. No house is perfect, but it is important to remember that a dirty house with numerous repairs needed that is staged is a bit like putting lipstick on a pig! You can dress up a room, but if problems are obvious, then it looks like the staging is attempting to hide something, which is NOT what you want!

Tip#3: Think of staging is an investment, not an expense. Staging IS expensive – for an average home with a few rooms chosen, expect to pay anywhere from $2000 – $2500. However, in the vast majority of cases, it will help a property sell faster and statistically will sell for 5 – 10% more money! That is a pretty good return on your investment, and also a lot cheaper than a $10,000 price reduction if the house does not sell.

Tip#4: Stage for one month and get quality photos. The bulk of the cost of staging lies in the monthly rental fee for furniture and accessories, which is why most builders purchase furnishings for their show homes instead of rent. In most cases, the house will likely sell before the one month is up. In my opinion, you will only need to stage for one month, and you have the photos and/or Virtual Tour already on the MLS. Just make sure the photos are great quality with good lighting. There is no point in spending the money on Staging when the photos are less than professional!

Tip #5: Hire a Stager who promotes your property once it is listed. Many Stagers have their own Website and use Social Media to promote the work they do. Make sure your home is promoted – a win-win for all!

Do you have further questions about staging your Edmonton or Sherwood Park home, and want to know who the good ones are? Contact me, and I will be happy to help out!

The old adage, “You can’t judge a book by its cover” does NOT ring true in Real Estate! I have had, on occasion, pulled up to a property to show to prospective Buyer clients only to hear, “Sorry, let’s skip this one – I don’t like how it looks on the outside”. While this happens infrequently, it illustrates the fact that a house’s curb appeal CAN have a major impact on a buyer’s decision to go inside, which could make or break a sale.

What DO Buyers look for when sizing up a home from the outside? Here are some tips on some important areas to address:

1.) Condition of Landscaping   Make sure the lawn is free of weeds, is neatly trimmed, and that shrubs and trees are properly pruned and manicured. Make sure that trees and shrubs do not obscure the front of the house. While this may provide privacy to the home owner, too much shrubbery may make the house look small and insignificant by comparison.

2.) Condition of roof and eaves  While there is always work to be done on an older home, make sure the roof and shingles are in good condition. If the shingles are curling and show excessive wear, many buyers will walk away, knowing that it could cost $4000-$8000 (or more) to replace the shingles, assuming there is no damage underneath. If you live in an area with mature trees, make sure the eaves are clear of debris and that trees are not too close to the house, as this could damage the roof.

3.) Check the maintenance of trim and entry/exit points  Is the trim on the doors and windows painted or capped? Very few buyers like to do this job, as it can be quite tedious. Freshen the paint on any wood trim and  check to make sure that vents, and entry / exit points are properly sealed or covered. This prevents moisture from penetrating as well as insects or small rodents entering the home, which can be a deal-breaker for many buyers.

4.) Check the front door  Think about it – the front door is the buyer’s first and last impression. Make sure it is in good condition, is clean and that the hardware works properly. Nowadays, with many people entering their home via an attached garage, this is very important, and often overlooked! Make sure those impressions are good ones!

5.) Accent with the right decorating  In summer, accent with some planters and hanging baskets. And PLEASE, take down the Christmas lights after Christmas is over. Decorating should enhance but not distract from the appearance of a home. And when in doubt, ask a neighbour.  It is the simple little things that can make a difference.

Want more tips on preparing your Sherwood Park or Edmonton home for sale? Contact me and I can help you get ready to SELL!

1.) Never Underestimate the Value of a Good Paint Job.
Did you know that fresh paint can bring the highest Return on Investment (ROI) provided the colors are neutral? Neutral tones appeal to the largest number of buyers. The opposite is true of strong colors, which can polarize buyers – they either love, or hate the color. Greys are very popular right now. Make sure to invest in a professional painter. Don’t forget to refresh the trim and ceiling as well if they need it.

2.) If it’s Broken, Fix it!
Sounds obvious? Think again. Often homeowners overlook the “small” things, like that broken doorbell, the rattling exhaust fan, or the squeaky door. However, those small things add up to big things to the Buyer. It also makes them think, “What else has not been maintained?” Go through every room of your home and make a list – don’t forget the exterior!

3.) The First and Last Impressions Count.
Think about when you bought your last house. What was your first impression? Chances are, both curb appeal and the appearance of the foyer are what often stick in your mind. Make sure you are making the best impression possible!

4.) Clean, Clean, and Clean Some More!
A clean house is both welcoming and shows pride of ownership. On average, a clean home will sell for more than one that is dusty, dirty, and cluttered. Donate or throw away anything that is not needed anymore. It is surprising what people stash away and don’t even remember they have! Consider hiring a professional cleaner and have the carpets professionally steam cleaned as well. If you own pets, try to remove all evidence of the pet if you are able. If you smoke, never smoke in the house. It can quickly depreciate your home, even to smokers! And make sure the home is aired out if vacant. Fresh air is always appealing in a home.

5.) Give Rooms a Function.
Rooms that serve many functions at once are confusing. What is this room supposed to be? Is it an exercise room? A scrapbooking room? A toy room? An Office? Or all of the above? Don’t laugh – most houses have these rooms. But when you are selling, it is a good idea to pick one purpose for a room and focus on that. It brings a sense of calm and organization to the Buyer, even if YOU don’t always feel that way!

Need a fresh set of eyes? I can help! Contact me for honest feedback as part of my Listing Services. I’m here to help!